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    The key threats that the modern-day PC user needs to know about
    Computers

    The key threats that the modern-day PC user needs to know about

    To say that online security has been made more “mainstream” would be a gross understatement. It’s something that the general public really knew little about several years ago, but now it’s talked about all over the place. Unfortunately, this is…

    Posted on Eddie Sofer
    Keep Your Blog In Competition With Quality Blogs
    Blogging

    Keep Your Blog In Competition With Quality Blogs

    Blogs can help you develop your online business, grab the attention of more visitors and maintain healthy relationship with your customers. Unique content is the key to effective SEO and flourish your blog. Furthermore, supporting your blogs with forums, videos,…

    Posted on Eddie Sofer
    Steps for Dealing With Angry Customers
    SEO Tips & Tricks

    Steps for Dealing With Angry Customers

    When it comes to dealing with angry customers, there are basically two kinds of proprietors: those who have done so and those who will. Sadly, despite all of your efforts to the contrary, you will at some point encounter an…

    Posted on Eddie Sofer
    6 Commonly Neglected Places in Your Home That Need Cleaning
    Other Tips & Tricks

    6 Commonly Neglected Places in Your Home That Need Cleaning

    If you pride yourself in cleaning your house regularly and maintaining it hygienically, we appreciate your civic sense and commend your habits, but also leave you to question – Is everything clean? Recent surveys in the U.S. concluded that 60%…

    Posted on Eddie Sofer
    E-commerce Logging – Why Understanding Site Data Is Critical to Success
    News

    E-commerce Logging – Why Understanding Site Data Is Critical to Success

    It’s official: online shopping is the new normal. From exotic cars to far away vacations, we can buy just about anything online today. This means e-commerce is having it’s biggest boom yet. By 2021, global retail e-commerce sales are expected…

    Posted on Eddie Sofer
    How To Monetize You Video Ads To Increase Profit
    Other Tips & Tricks

    How To Monetize You Video Ads To Increase Profit

    Video marketing is one of the best marketing strategies regardless of the industry your business belongs in. It will definitely be a plus when you not only advertise your business through videos, but also make money through the video ads…

    Posted on Eddie Sofer
    Windows 10 Not Activated after Upgrade
    Computers Software Tips & Tricks

    Windows 10 Not Activated after Upgrade

    What to do when Windows 10 not activated after upgrade? When you make a change of the hardware such as replacing the motherboard you can face this type of problem. Besides, when you upgrade your Windows system from Windows 8,…

    Posted on Eddie Sofer
    Managing and Emergency Situation with PSIM
    Other Security Tips & Tricks

    Managing and Emergency Situation with PSIM

    PSIM, Physical Security Information Management is a modern tool in emergency management. This is in the wake of modern cities where thousands of people can use a particular facility such as an airport every day. PSIM provides intelligent policing to…

    Posted on Eddie Sofer
    How to Choose The Best Robot Vacuum Cleaner.
    Gadgets Other

    How to Choose The Best Robot Vacuum Cleaner.

    Over the years, cleaning methods have become more advanced. Thank this, some vacuum machine companies have come up with a robot vacuum cleaners. Robot vacuum cleaners have been constructed to provide a high-quality cleaning, by reaching hidden areas in the…

    Posted on Eddie Sofer
    One of the biggest challenges for business today is the handling of data. Yes, it’s not the data that’s a challenge but its handling that causes problems for most companies. Every business is producing huge amounts of data today. Customers filling online forms, mentioning brands on their social network profiles, selecting their choices in brand-generated polls, calling businesses to inquire about products/services, etc. are all examples of data creation. In fact, a divulge of data is produced right on the official website of a business e.g. page views, unique visitors, page load time, products viewed, bounce rate, etc. So, the challenge for the companies is how to make sense of this data. Data-driven Marketing Is the Present and Future Today, your marketing has to be data-driven. You can’t send generic emails to your customers because they will never respond to them. A few years ago, customers were happy that they were at least getting a response from the company, even if it was a computer generated one. However, their expectations have changed today. If your email does not address them with their name, it is probably going in the spam folder. A recent research conducted by Epsilon discovered that 80% of customers base personalization as one of the major reasons for buying something from a brand. A Disconnection between Marketers and Salespeople Despite marketers using so much of customers’ data, sales teams seem completely disconnected from the loop. It is as though a sales agent’s relationship with a customer starts when he/she connects with the customer for the first time, through either an email or phone call. But that should not be the case. What about all the data that marketers have about the customer? They know what the customer has been shopping for recently, what customer’s recent location is, and perhaps what the customer’s mood is based on his/her social media status. Even if this data is available to the sales teams, there are often challenges in the sales team in following up the customer after conversion. How many times have sales people been kept in silent after a proposal is sent? How do they know when to follow up without any communication from the customer? Is the customer still interested? This is where platforms like Oneflow.com come in the picture here. Such tools help the sales teams take control of the sales process after conversion and keep everything in one loop resulting in more higher hit rate. Introducing Sales and Marketing Hybrids Marketers need to understand sales and sales people need to know marketing. However, you don’t have to have two different departments trying to get into each other’s space. A simple solution is to have sales people who are well-versed with marketing knowledge and skills. These are sales and marketing hybrids, as Sara Larsen of Vainu describes in her interview. However, companies have to identify the people who have the passion and drive to be marketers and sales agents at the same time. Concluding Thoughts According to the data experts, data is the new oil. It is an asset that companies have to understand the value of. How a company uses data available to it can make or break it. When it comes to marketing and sales, companies need to adopt a completely new concept of sales and marketing hybrids. These are the individuals who can personalize customer experience right from the beginning to convert more.
    Other Tips & Tricks

    Why Sales and Marketing Hybrids Make Sense Today

    One of the biggest challenges for business today is the handling of data. Yes, it’s not the data that’s a challenge but its handling that causes problems for most companies. Every business is producing huge amounts of data today. Customers…

    Posted on Eddie Sofer

    Guy Galboiz: From The Web

    Jpost.com - Entrepreneur Guy Galboiz Gives Insight on Cryptocurrencies

    Galboiz.com - Guy Galboiz Marketing, Strategy, Tech & Management

    Youtube.com - Top 10 Leadership Skills Video by Guy Galboiz | WebImpactor Videos