A Guide for Opticians: 4 Ways Tech Can Be Used to Improve Your Practice
Do you want your optical practice to one day rub shoulders with the giants in its industry? If so, you must take full advantage of all the technology that you have at your disposal. Should you fail to make use of today’s top tech tools, you will find it increasingly difficult to provide an optometry service that is befitting of today; you’ll fail to market your business in a highly effective and efficient fashion, and your practice will ultimately find itself falling behind its competitors in the custom race.
Are you determined to ensure the long-term success of your business venture? If so, you must embrace all of the technology that is made available to you.
Here are four ways you should be using tech in your attempt to improve your optical practice:
Enhanced range of services
Of course, enhancing the range of optometrist services you offer is the very best thing you can do to improve your practice. Once you optimize both the assistance and the amenities that you provide to your patients, you will find it easier to entice them back to your business in the future. This will not only increase your profit turnover, but it will also boost your reputation as a provider of optometry services.
If you are serious about enhancing the range of services you provide, you need to invest in cutting-edge optometrist technology. There are many different tools and instruments that you should be looking to purchase, in this instance, high-performance VT1 Vision Screeners for optometry being right up there with the most important. With this type of equipment readily available to you, you will have the capacity to perform broad screenings for main vision-related problems in under five minutes. This enhanced efficiency will help you treat more patients, but it will also allow you to widen your scope with regard to the number of tests you can perform.
With a VT1 Vision Screener at your disposal, you will have the capacity to perform the following tests:
Acuity with letters
Complete Visual Field (vertical, horizontal, nasal, and central)
Luminosity (high, low and mesopic (night) photopic)
Better market research
If your practice is to one day scale the optical industry’s lofty heights, you must continuously find ways to provide your patients with more value. Once your customers realize that they can get more from you than they can your competitors, they will naturally feel more inclined to bring you their business.
To ensure that you are constantly one step ahead of your competitors when it comes to providing value, you need to perform an extensive amount of market research. This will help you keep your finger on the pulse of the latest trends in your field, and it will help you pinpoint where your competitors are/are not succeeding when it comes to their customer care. You will be able to pinpoint what it is customers love about you, and more importantly what they think you can improve on.
Being a full-time optician, you will not have either the time or the expertise required to perform this all-important in a highly effective fashion. Fortunately, that’s where technology can help. Here are just a few ways you can use tech to perform better market research:
Converse with your target audience via social media and gain real-time, unfiltered feedback from them
Fit a point-of-experience feedback kiosk into your practice and ask your customers to showcase their satisfaction levels through a smiley system (ranging from green smiley to red frown)
Analyze your data using advanced analytics tools (this will help you to enhance both your custom retention and long-term loyalty)
Improved leadership capabilities
You might be a skilled optometrist, but that does not necessarily mean that you are going to have what it takes to take your optical practice to the next level. If you want your business venture smash through that proverbial glass ceiling, you also need to become an accomplished leader. Once you cultivate better leadership skills, you will find it easier to get more out of your staff members daily. In turn, this will help to ensure that your optical practice continues to provide an industry-leading level of service in the future into the future.
Do your leadership capabilities currently leave a lot to be desired? If so, fear not as you can always rely on technology for support. With the right tech by your side, you will be able to provide your employees with more flexibility, and you’ll have the capacity to manage them from any location in real-time. The end results. You will be able to get on with your role as optometrist safe in the knowledge that your employees are themselves operating in a highly optimized fashion. As an added bonus, the tech you use will also mask any inefficiencies that you continue to have when it comes to leadership.
Advanced accounting proficiency
Having spent so many years honing your craft as an optometrist, you probably do not have an awful lot of experience when it comes to crunching numbers and improving cashflows. However, don’t worry, as there are many FinTech (financial technology) tools out there that can make up for your shortcomings in this instance. With the right equipment by your side, you will be sure to improve your accounting proficiency and, in turn, stand a better chance at holding onto the profit that you work so hard to turn over.
Here are three ways FinTech tools can help you to improve your optical practice:
Simplicity when it comes to tracking fiscal performance
Democratized access to financial data and information
The ability to retain more control over your financial services (which ultimately stops you from having to yield them over to your banking provider)
Are you determined to enjoy a vast amount of success as the owner of an optical practice? If so, it is absolutely imperative that you put the advice laid out above into practice.