When it comes to marketing positioning holds a very important place. Numerous studies have shown that the cornerstone of branding is the frequency method. A campaign will be stronger if a brand can easily attain frequency. The biggest problem you will face with frequency is finding the balance between annoyance and ubiquity. It’s true that people buy things they see more regularly as they become familiar with them, but they also hate the idea of being sold to.
The best method to adopt then is to be subtle in your marketing efforts, which is where custom coffee mugs have had such resounding success. They carry a message and are highly usable, which is why they are one of the best marketing products you can use for your brand. Buying them in bulk quantities allows you to increase your reach significantly while lowering the cost of your marketing campaign.
So, how can you go about it in the right manner? Here are the many reasons why you should buy custom coffee mugs in bulk quantity for your business.
Help Establish A Brand
The very pinnacle of branding is to become a household word, which means there must be a link between your product and its essence. You want customers to get their hands on a Band-Aide, not an adhesive strip, and not a facial tissue, but Kleenex. You have created a lasting impression on a consumer if they start thinking about your brand whenever they use your custom coffee mug.
As an example, you can look at the 90s when there was an abundance of Vans and T&C Surf Design shirts everywhere. They decided to place their logos on shirts, and the shirts ended up becoming more popular than the shops. The skateboard company Vans launched a shoe line that garnered incredible popularity, and even though T&C couldn’t capitalize, their vintage shirts have become collector’s items.
Making a Lasting Impression
One of the best things about coffee mugs that have a logo is that they can get a lot of views with only one cost. This is better than visual or paper advertisements, where every airing has a cost. The views are also unobtrusive, which means they are more likely to get sought after instead of being rejected. The impact of advertising can be described in half-lives, as its impact will only last for a certain time and will then start to diminish. This means that the effect of an advertisement will lose its effectiveness over time and will also cost you for every run. You can learn more online about how custom coffee mugs can help boost your business reputation.
The object and the message relate to one another in a natural manner, and people turn towards visual media like television, magazines, and newspapers for new information. Consumers will go to a coffee mug for comfort and familiarity since they want it to remain the same for a long time.
Designed for All Occasions
One of the best things about coffee is that it isn’t just a substance that people indulge in at work since it is also known as a leisure and vacation beverage. Intention and attention play on the minds of consumers, which is why low-attention and low-impact branding helps keep you on their mind. You can make a greater impact by making your mark on objects that aren’t used in work times. The biggest bonus you have here is that coffee mugs make an impression on both the leisure and work worlds, which allows you to have greater reach in any setting.
You can convert this reach into travel and vacation without needing to target consumers in a specific area since they will become familiar with your product with time. You can also create various connections with your business, and you can take advantage of that by linking with work time or leisure time. You can capitalize on this by finding the right style of coffee mugs you’re offering.
Are Great for Gifting Purposes
Coffee mugs are amongst the most versatile products, since they are used by various kinds of people every day, and they are also great as gifts. Collection mugs are very popular these days, and most people have an entire cupboard dedicated to coffee mugs. Everyone has their own quirks, which means that some people place greater value on some objects over others. All these subtle triggers and impulses mean that random objects can be favorites for individuals.
Most people have their own favorite coffee mug, shirt, or coin, or any other object they can attach a feeling of fortune or good-will on subconsciously. Gifts are often placed in this category, and its psychology is based on the emotional connection of the person gifting it. A gift is something that someone has placed a lot of thought into before gifting to you. So, people are more likely to form a special attachment with that gift if it’s less specialized.
They Have A Large Surface Area
When you’re designing logos for an object, your options may be limited due to visibility and space constraints. You don’t need to worry about this problem with custom coffee mugs since you can use the entire surface area of the mug for your logo. You should consider that some designs are going to look better on mugs than others, but apart from that, you don’t have any other limits.
The target audience will be interacting with the mug directly, which means that even fine prints and minute details are going to be visible to them. You can go with different messaging choices or even multiple logos on the mug since the surface area of the mug will remain visible. This is unlike creating a logo on a t-shirt, which will get covered with coats and jackets or be folded and kept in drawers where the branding won’t be visible.
Have a Long-Life
One of the best things about custom coffee mugs is that their messaging won’t fade away as it does with television or online ads. Coffee mugs can last for well over a decade before they start to fade, which means you can buy them in bulk and explore different marketing opportunities.