In addition, the firm said that it would also make changes to its account settings features so that users don’t find it difficult to know the controls. Apart from that, the company also said that it would provide users with comprehensive and unambiguous information about its data collection process, which would include the type of data and the purpose for which it is collected. Google will have to provide information about the collection of anonymous identifiers, which are just like cookies and the purposes for which they are used by the firm or others.
The ICO also dictated that passive users will be aware of how their data is processed. These are defined as users who aren’t signed in, but do use Google. The company has been given a deadline of 30th June 2015 for implementing the changes outlined above. It is believed that the search engine giant will introduce a single policy all over the European Union, which would prove to be satisfying for all the European regulators that had opened investigations into its workings. The head of enforcement of the ICO, Steve Eckersley said that this was a huge step after extensive dialogue and a long investigation.