Nook Media Pact Ended by Microsoft and Barnes & Nobles
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Nook Media Pact Ended by Microsoft and Barnes & Nobles

Nook Media Pact Ended by Microsoft and Barnes & Nobles

Microsoft Corp had stake in Nook Media LLC and Barnes and Nobles ended a two-year

partnership when it struck a deal to purchase this stake from the software maker. Now, the

bookseller is free to spin off its loss-making digital content division and e-reader. Because of

less sales of Nook devices, Barnes and Nobles reported that the quarterly profit of the company

was weaker than expected and combined with the end of pact with Microsoft, the bookseller

saw a 5.4% plunge in its stock price on the New York Stock Exchange. The value of the share

and cash deal with Microsoft was estimated by the company to be somewhere near $125


Released in 2009, Nook may have had some success initially, but eventually ended up leading

to losses for Barnes and Nobles of hundreds and millions of dollars due to stiff competition from

the iPad of Apple Inc. and Kindle, manufactured by $300 million were invested by

Microsoft in this Nook venture of Barnes and Nobles in 2012 as the former wished to take

advantage of the e-reader for gaining a foothold in the e-book market, which was growing

rapidly. Since September 9th, 17% of Nook Media belonged to Microsoft through preferred


In June, Barnes and Nobles said that had decided to focus more on its retail book business so it

would spin off the Nook Media business, including college bookstores. According to a

spokesman of Microsoft, the decision of terminating the agreement had been mutual. Even

though the deal means that the initial investment of the company will not be recovered

completely, it is still a good decision because the Microsoft wouldn’t have to pay more for

funding Nook as these payments were costing the company about $21 million on a quarterly


The announcement of the agreement was made on Thursday and it dictates that Microsoft will

be entitled to receive about 22.7% of the digital business proceeds of Nook Media in case it’s

sold in the next three years, excluding the college bookstores. 5% of Nook Media belongs to

Pearson Plc, which, in its second quarter of this year, had a revenue of $815 million. It was

stated by the company that it would purchase Microsoft’s share in Nook with 2.7 million in the

form of shares and $62.4 million in cash. According to Barnes and Nobles, by August 2015, it

will be done with the separation of Nook Media, even though it had been expected to happen till


It was further announced that retail sales of the company saw a decline of 3.6% and its total

revenue in the second quarter had reduced to $1.69 billion, marking a 2.6% decline. From $13.2

million, the net income of the company was brought down to $12.3 million, which came to 12

cents per share from 15 cents per share. It had been expected by the analysts that the company

would make a profit of 31 cents per share, but the results hadn’t lived up to them.


Sunny Akon is a Blogger and Content Writer, currently working at Burgeoning Technologies, a Web & IT Company. He currently lives in Lahore and can be followed on .