Link building is an important aspect of online marketing. Almost all online businesses need backlinks in order to be visible on the internet. Backlinks are like relations on the internet. Every backlink is either your website’s URL or a banner…

Lately we’ve noticed that a lot of website owners have been targeting keywords that are too broad and or generalized and we’d like discuss the idea behind the long tail keyword and how it relates to getting higher rankings through…

Numerous media commentators and journalists dubbed it as ‘Mobilegeddon’. On 21st April, 2015, Google rolled out its mobile search rules, or in other words, mobile algorithm change. While it didn’t cause any worldwide panic, the true impact of this new algorithm…

Search Engine Optimization or SEO is not a practice limited to just large businesses. It is also highly important for small businesses and it is not an exaggeration to say that businesses that don’t implement SEO are in a far…

In today’s unstable economy, every dollar that’s spent by a company on marketing is extremely valuable. A great deal of planning and effort is put into developing a business’s advertising campaign. Most companies have come to the realization that in…

Search engine optimization or SEO as it is known, has become critical for the success and continuity of an online business. What’s the point of having a website when no one can find it? With effective search engine optimization, a…

SEO can make or break your online business; this is an inarguable fact. And while many often choose to downplay the importance of having a professional SEO agent, it soon becomes rather clear that effective web optimization is the only…

It’s been a year since the last update was rolled out by Google and now it seems that the search engine giant is ready to catch up. Recently, the company provided confirmation that on October 17th, Friday, it started rolling…

Whenever existing algorithms are updated or new ones are introduced by Google, it gives rise to concern whether the change has killed the concept of SEO, i.e. Search Engine Optimization. Google Hummingbird was the latest update that was introduced by…

When Google released the Panda update, it was a tragedy for many website owners. A couple of weeks ago, Google announced that they will implement a new search algorithm, codename Hummingbird Algorithm. This new algorithm promises to bring a better…