When you are new to SEO, you have to understand that there is no possible way for you to rank your website in search engines without Search Engine Optimization (SEO). It is the answer you are looking for when you wish to ensure that your website shows up in search engine results pages when you target audience conducts a search. However, it is essential to remember that SEO will only pay off if you know what you are doing and put in some time and effort. Are you ready? Here are some of the things that you should make your priority:
Page titles and META description
If you wish to rank high for Google SEO, you cannot ignore the importance of page titles. Remember that the title of your home page should include your website’s name and what it has to offer. It shouldn’t be very long and should also include your primary keyword. Every website page needs a unique title describing the content it contains. As far as META description is concerned, it is essentially a summary of your page contents. It should be unique for all pages and not more than 160 characters. You can add your primary keyword after 100 words.
Internal and External links
Yes, you need to build backlinks to your website, but it is not just external links you need. Internal ones are just as important. These are the links in a page that will point to another post or page within your website. Instead of using a call to action like ‘Click here’ for taking people to internal links, it is best if you hyperlink the keyword. As for external links, you can guest post on other blogs to create strong backlinks or get your customers to write a review of their experience and provide a link. You can learn here to how to create backlinks free.
Sometimes, images can create a problem for your website because they are large and heavy, which affects the loading speed. A slow loading website will have a high bounce rate because people will not stick around and this can have an adverse impact on your rankings. Therefore, you need to ensure that the images you are using are optimized for your website. There are tools that can come in handy for adjusting image size and ensuring it can load quickly. Also, rename image files and add your keywords to give them a meaningful name because they can also help in rankings.
Use H1, H2, and H3 in formatting
You also need to pay attention to your text formatting before publishing anything on your website. You need to remember to use the H1 tag for the title of your post. The H2 tag should be used for the main heading in your post and the H3 tag is great for the subheading. Last, but not the least, don’t use the H1 tag more than once in your post because it would lose its meaning.
With these simple tricks, you will be able to get started with optimizing your website for search engines.