How to Market Yourself Online as a Potential Candidate

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How to Market Yourself Online as a Potential Candidate

Personal branding and digital marketing are not only useful for businesses and professionals. They are also useful for those working as an employee, especially those who want to boost their career forward. Establishing a strong online presence and marketing yourself online are great ways to gain access to the next big opportunities.

On top of that, these two things are a lot easier than you may think. In this article, we are going to discuss some of the top tips on how to market yourself online as a potential candidate.

Be Positive

The first thing to do when you want to market yourself better online is making sure finding “you” is easy. There are several things you need to do to achieve that. First, you want all of your social media pages – and your blog or website, if you have any – to use the same handle or username. It is even better if that username reflects your real name.

Next, you want to stick to posting positive contents. If you are in marketing, for instance, you can talk about digital marketing trends, how businesses can benefit from the different online marketing instruments, and other relevant topics. The more positive contents you share, the stronger your online presence will be.

Lastly, use LinkedIn as well as your blog to tie everything together. All social media posts must be discoverable through these two channels because these are the channels hiring managers and recruiters use when searching for potential candidates.

Be Proactive

The next thing to do is engage other professionals in the industry. Thanks to social media, you can easily converse with industry experts and fellow professionals in the same field. You can even build a strong relationship with these experts by engaging them frequently and positively.

On the other hand, don’t hesitate to respond to others’ inquiries and mentions. After all, social media is a great platform for getting social. The more you share, the more people will respond to your thoughts, and the more opportunities you will have to connect with decision makers and hiring managers.

Once you are noticed, the rest is relatively simple. You’ll start getting job offers from sources you wouldn’t even imagine. It won’t take long before you are considered for mid- to top-level management positions in a reputable company.

Be Prepared

The last part of the equation is preparing for what’s to come. Fortunately, this too is a relatively easy task to tackle, especially since there are so many resources available to you. When trying to figure out how salary to ask for, for instance, you can turn to sites like Higher Salary for information.

Don’t forget that the internet is a great place to learn. Part of developing a strong online presence is learning new things and expanding your skills. Those new skills you pick up will not only come handy in your career but are also great topics to write about.

These are the things you need to do to market yourself as a professional. Invest your time into building a strong online presence and you’ll earn plenty of rewards in no time.


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Hassan is a Blogger, Author, Entrepreneur and the Administrator of He heads Burgeoning Technologies, a Web and IT Company and manages several other blogs and websites. He can be followed on , Twitter and Facebook.

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