Raise your hand if you’re guilty of letting your email marketing campaign lag way behind your social media one.
Don’t worry, you are not alone in your guilt.
Email used to be all the rage when it came to marketing, but due to the continuously growing popularity of social media, many businesses are starting to let their email marketing efforts fall to the wayside.
This a huge mistake.
Email may be the grandpa of marketing tactics, but it is still an extremely vital one.
In fact, email is 40 times more effective than Facebook and Twitter combined when it comes to acquiring customers. And when it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66 percent) compared to all other channels.
But wait, does this mean I need to shift my focus off of social media and put everything into email marketing instead?
Not at all.
In fact, you can actually use the platform you’ve established on social media to help your email marketing campaign.
Let’s take a look at 5 ways you can leverage social media to help take your email game to the next level.
1. Make Subscriptions a Piece of Cake
If it takes more than a few seconds to find your email subscription list, most consumers aren’t going to bother.
That’s why you need to create social posts that make it super easy for customers to subscribe to your mailing list. Create social posts that take customers directly to your dedicated landing page that contains an email sign up form that your customers can’t miss.
2. Incentivize Subscribers
Don’t be afraid to dangle the bait a little bit to get a potential customer’s email address.
You can do this by using a lead magnet- any sort of discount, giveaway, or other incentives to garner new email subscribers.
Some common lead magnets that consumers will eat up include free email courses, ebooks, webinars, coaching sessions, checklists, templates, consultations, or other special, “one time offer” discounts on your most popular products or services.
Just make sure you only make these incentives available to those who opt-in to receiving branded email content.
3. Show Off Positive Testimonials
People drop comments all the time on social media about how awesome your product or service is.
Don’t be afraid to show these off in your emails. It’s a great way to leverage consumer trust.
4. Emulate What’s Already Working
There’s no harm in repurposing some of your best social media advertising for your email campaigns.
Did you have a status update that garnered a huge response from followers?
Re-craft it into a compelling email subject line to increase open rates.
Or did you use an image in a social media ad that really struck a chord with consumers?
Use the same ones in your emails!
5. Give Yourself a Shoutout
Don’t just take advantage of social media ads to draw in new email subscribers, take advantage of your own page as well.
If you produce regular email content, give it a quick shout out on your social media channels. There’s a good chance some of your followers weren’t even aware of your mailing list.
Have you used any of these tactics to boost your email marketing campaign? Share your story in the comments, and don’t forget to check out an email marketing blog for even more tips!