With so many drag-and-drop website builders and beginner friendly YouTube tutorials, making a decent website is quite easy. Still, decent is hardly good enough when the future of your business and its online reputation are in question. For this, your website needs to be absolutely outstanding in both functionality and visuals. Needless to say, this is where it gets tricky. Making it so requires hours of research and a careful choice of right follow up plugins. With this in mind, here are few tips for putting your business website at the top of its game.
Making it Mobile Friendly
One of the first things you want to do when making a website is make sure that it is mobile friendly. According to Statista, by the end of next year, almost two thirds of all mankind will have a mobile device in their possession and this is a market you cannot afford to ignore. While some tend to deal with this by making an app, it is much more cost-effective to simply optimize your website for mobile users. Few design tricks can be useful here. An example is making your website with vertical rather than horizontal layout in order to make it more touchscreen-friendly.
Industry Specific Plugins
In order to improve your website’s functionality, you may want to consider looking for industry specific plugins that can help boost its efficiency. For example, some plugins help you fill out contact forms for blogs, others give you a better insight in your website’s visitors, while there are those that help you make backups of your content. On the other hand, not all of them are concerned with functionality alone and some are there to maximize your profit. With the adequate WordPress event ticket system plugin you can avoid selling your tickets through the third party and that way avoid paying a fortune in commissions.
Keep it Informative
Another thing you need to keep in mind is that most people visit your website in order to get some vital information about your business. However, you shouldn’t be too elaborate either. Just keep everything simple and to the point. Make it clear what is it that you do and what are the services you offer. Also, make sure to leave your contact number, email and your headquarters address on the website. One last thing, when you decide to relocate your business or change your number make sure to update the information displayed on your website in order to avoid confusion.
Make Your Page Fast
Finally, according to Kissmetrics blog, over one quarter of your page’s visitors leave after 4 seconds if it does not respond immediately. This is why, it is vital that you keep your website’s loading speed as fast as possible. One of the ways to do so is to keep your website simple. Avoiding animation and flash format on your website may make it look plain, but then again there is a certain appeal to a minimalistic web-design that shouldn’t be underestimated. Another great idea would be to have your website done in HTML5 since it also helps boost its loading speed quite a bit.
When people first learn about your business they usually try to look you up online. Soon enough they stumble upon your site and this is something they base their first impression on. Needless to say, you can never get a second chance to make a good first impression, so you should invest both time and resources in optimizing your business website. A professional looking site makes your entire business look professional. As you can see, this is something that you could easily take advantage of.
Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.