As a business, you should be looking towards using as many marketing tools as possible to spread the word about the products and services you provide. Along with traditional methods such as print adverts and flyers, utilizing online marketing techniques is important – and that certainly includes operating a Facebook business page.

Now, if you have been at this for some time, you no doubt already have a Facebook account for your company alongside the likes of Twitter, Instagram and LinkedIn. Yet, simply having a profile set up is only the start. There are various ways in which it is possible to improve your Facebook page – and business as a whole – and the below points will show methods you should employ to do just that.

Focus on the cover photo

Your cover photo is the gateway to customers accessing and understanding your page. As a result, it is vital that you make it send a clear message as to what your business is about.

To do this, ensure that the cover photo is easy to recognize. It should also be made up from a high-quality image that is correctly optimized for the profile pic dimensions. Also consider the idea of changing things up with the cover photo during the year, such as changing for the holidays and special events.

Create an eye-catching banner

Sticking with the visual side of things, creating a dazzling banner will further help with the retention of visitors to your page. As the banner sits atop your page, it is the ideal place to add further details about your business – think of things like promoting a discount offer or showcasing your products.

As for creating your banner, this can be done by yourself via a graphics editor or specialist Facebook banner maker software. If you want to go the extra mile, there is also always the possibility of hiring a talented freelance designer.

Fill in your info

In the most basic sense, a Facebook business page is a destination for potential customers to find out information about your company. This is especially the case if you don’t have your own dedicated website – although you should try and change that ASAP if that’s the case.

So, with that in mind, it is essential that you add all the relevant information about your business for visitors to easily see. That way they won’t be frustrated searching for answers to their possible queries.

Have a posting strategy in place

Perhaps the most vital aspect of a Facebook page is making regular contributions in the form of posts. After all, you need to try and stay within the consciousness of your followers as much as possible, and producing a constant stream of posts will do that – although with that said, you don’t want to go overboard as that could begin to cause resentment! One or two posts a day should be the target.

As for the content you post, try and always stay relevant to your target market. If you have a page about travel, don’t post about politics for example. Stick to topics like airport tips, hidden destination gems and where celebrities are vacationing. Also, make sure to keep your posts concise and visual for maximum impact.

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